ZESIM Cookies Policy

Effective date: 26 June, 2026


House No 10, Block G III, Wapda Town, Lahore

Email: support@zesim.net

1. WHEN DOES THIS COOKIES POLICY APPLY?

Summary: This Cookies Policy explains what cookies and other tracking technologies we use, why we use them, how you can manage your preferences, and how these technologies relate to the processing of your personal data.

1.1 In this Cookies Policy, references to “ZESIM”, “we”, “us”, or “our” refer to Genesis Group AG, Registration number: CHE-135.623.633, Bahnhofstrasse 4, Baar, 6340, Switzerland.

1.2 We are committed to respecting your privacy and being transparent about how we or third parties acting on our behalf may use cookies and other tracking technologies on our website (“Website”) or mobile application (“Application”). This Cookies Policy explains what cookies and other tracking technologies are, which types we use, for what purposes, and how you can manage or withdraw your consent.

1.3 This Cookies Policy should be read together with our Privacy Policy, which provides more detailed information about how we process personal data and your rights under applicable data protection laws.

2. WHAT ARE COOKIES?

Summary: Cookies are used to recognize your device, remember your preferences, and collect information about how our Website and Application are used, including technical and usage data.

2.1 Cookies are small files that store information about your device, how you use the website, and sometimes anonymized personal data. They allow the Website or Application to:

  • ensure proper functionality

  • enhance user experience

  • recognize your device

  • remember your preferences

  • personalize content

  • collect information about how the service is used

  • analyze website traffic and user behavior

2.2 In addition to cookies, we may use similar technologies, such as software development kits (SDKs), pixels, tags, local storage, or device identifiers, which perform functions similar to cookies, including enabling certain features, measuring performance, analyzing usage, and supporting marketing activities.

Depending on their purpose and configuration, these technologies may collect information such as your device and browser details, IP address, interaction data, or usage patterns, and may involve first-party technologies set by us or third-party technologies set by our partners or technology providers.

3. WHAT TYPES OF COOKIES WE USE?

Summary: We use different types of cookies and other tracking technologies on our Website and Application. Depending on their purpose, some cookies are strictly necessary and are always enabled, while others are used only with your consent.

3.1. Strictly Necessary Cookies (“Basic only”)

These cookies are essential for the Website and Application to function properly and cannot be turned off. Without these cookies, core features and services you request may not work as intended.

They are used, for example, to:

  • enable basic website and application functionality

  • ensure security and network management

  • remember essential user inputs or session information

  • enable access to secure areas

3.2. Performance and Analytics Cookies

These cookies help us understand how our Website and Application are used, for example, which pages or features are most and least popular, how users navigate through the services, and whether technical issues occur.

The information collected is used to:

  • analyze usage and performance

  • improve functionality and user experience

  • optimize content and service design

These cookies are used only with your consent. The data collected through these cookies is not intended to directly identify you and is not used to misuse your personal information.

3.3. Advertising and Targeting Cookies

These cookies are used to personalize marketing communications and offers and to measure the effectiveness of our advertising campaigns. Some of these cookies are set by us, while others are set by trusted third-party partners.

They may store information about your preferences and interactions with our Website or Application in order to:

  • display relevant advertisements

  • limit how often you see an advertisement

  • help us understand the effectiveness of marketing campaigns

These cookies are used only with your consent. The data collected through these cookies is not intended to directly identify you and is not used to misuse your personal information.